The Chief Reminding Officer

As the founder and managing director at Steadfast Collective, I wear my fair share of different hats.

The most important of these is the CRO.

Chief Reminding Officer

The idea is simple: regardless of whether you work in finance, HR, or marketing, your role as a leader is to regularly remind people of the mission, vision, and goal.

I first heard about this idea in Lencioni's book, The Motive.

This small shift in mindset has focused on what I communicate within the team.

You see, I believe that your company's mission and manifesto are crucial to its success.

I chat with leaders day in and day out, and it’s often surprising that once you pull back a few layers of the operation, you find no vision.

There’s no North Star.

Let’s start by defining Manifesto and Mission.

Mission

Your mission is your ‘big’ impact you want to have on the world. We’re not talking about how your business works, or company objectives, we’re talking about the crater you want to leave on planet earth.

Here’s ours at Steadfast Collective.

When people gather, we expect growth.

We exist to re-kindle the art of gathering, building community and creating sustainable commerce.

For too long we’ve seen consumerism push brands into unsustainable growth models; so we’ve taken responsibility to provide an alternative.

Our platforms and people provide the tools for leaders to build s thriving businesses around their community.

Manifesto

Your manifesto is how you visualise this happening. How, what and when will you do X to achieve your mission?

We develop platforms and people.

Steadfast Collective believes that people thrive when gathered in community; that generative places, spaces and platforms are where communities grow.

Our team craft sustainable bespoke platforms that gather community-led brands globally to create social and economic value.

We prioritise joy in every decision, treating people with integrity rather than as a resource, equipping them for milestones in their lives.

Whether it is the internet, our people, or our planet, Steadfast Collective will always leave it better than we found it.

Now, these two statements should be both effortless to write and impossible to perfect.

They need to feel you naturally; however, as humans, we’ll sweat over the phasing and sentence structure. Try to let them flow.

As a team leader of 1 or 1,000, you need to find different ways to communicate the same core messages, ensuring that everyone remains aligned and motivated.

This email is a little different to the normal community chatter. However, great leadership within the community and businesses can't be understated.