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Hi, I'm Pete, Managing Director at Steadfast Collective; my passion is working with smart creatives to craft digital applications that bring people together.

The last 10 years have seen me go from a developer on a website with over 13 million members to starting, growing and selling an agency, building a SAAS with over 13,000 users and then starting Steadfast Collective, a development agency focused on helping communities gather online.

I've had the privilege of speaking at various events around the UK, to both technical and non-technical audiences, sharing my story, experiences and lessons along the way.

If you'd be interested in me speaking at your event, reach out at [email protected]

Previous appearances

  • Creative X Business - Oct 2023

  • Just Eat - April 2023

  • Agency Collective - August 2022

  • Digital Ocean - Feb 2021

  • Steadfast Collective Podcast - 2019 till current

  • PHP Hampshire - April 2019

  • PHP Brighton - Oct 2018

  • Southampton Solent University - 2018

  • PHP Hampshire - March 2016

I'm happy to talk about everything from leadership to product development and everything in between.

Here's a sample of the talks I've given previously.

Building organisations Community-First

(Watch here:

Building a community around your brand has never been more critical.

Businesses investing in their community see quicker growth and slower customer churn.

This is unsurprising when we see that loneliness is at an all-time high, while we've never had more technology to be connected, especially with a Gen-Z audience.

We gathered data from communities ranging from small, tight-knit groups to massive networks with hundreds-of-millions of members worldwide.

We've collaborated with industry leaders, including Zendesk, Memberwise, Michell Goodall, Vincent Boon, Blaise Grimes-Viort, Rosie Sherry, and many others, to gather valuable insights and expertise.

This talk is not only sharing our research findings; I'll also provide an exclusive first look at the innovative frameworks we've developed to empower you in kickstarting and nurturing and building your community.

The Smart Creatives

Smart Creatives are shaping every sector, including yours.

Whether it's coffee or consultancy, these individuals are the impact makers.

A Smart Creative is an individual who doesn't chase compensation; they pursue the ability to cause change and disrupt industries. While being experts at their trade, they can step back and see the bigger business picture allowing them to find solutions to significant problems.

Armed with execution skills and without the fear of failure, Smart Creatives are often the unsung heroes of thriving organisations, putting their team's objectives above their own accolades.

Eric Schmidt, a co-founder at Google, believes Smart Creatives made Google the Goliath it is today.

We'll dig into how to hire, spot and nurture Smart Creatives in your organisation.